Invest in Taplo.
The loyalty operating system for Bali's independent cafes. We're raising $150K–$300K to build, launch, and prove retention in Canggu.
$1.67B
Indonesia loyalty market by 2030
300+
Cafes in Canggu's 5km radius
100K+
Expats & nomads in Bali
8–20x
LTV:CAC ratio
The Opportunity
Paper stamp cards are broken. Nobody's built the digital alternative for Bali.
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Lost & forgotten
Cards get wet, left in hotels, or thrown away. Humidity destroys them.
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Zero merchant data
Cafes have no idea who comes back, how often, or what they order.
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Totally fragmented
Every cafe has its own card. Consumers carry dozens or none at all.
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Nomads cycle out
1–6 month stays mean venues lose track of returning customers.
Merchant SaaS. The cleanest starting model.
Phase 1 — Now
$19–199
/month per merchant
Phase 2 — Gifting
5–10%
fee via licensed PSP
Phase 3 — Premium
$2.99
/month consumer tier
$30–80
Merchant CAC
$500–1,600
Merchant LTV
85–88%
Gross margin
M18–24
Break-even target
Each phase earns the right to the next.
Phase 1 — Now
Loyalty OS
- check_circle Wallet passes (Apple + Google)
- check_circle QR check-in
- check_circle Merchant dashboard
- check_circle Reward engine + analytics
Phase 2 — Month 6–12
Gifting
- radio_button_unchecked iOS consumer app
- radio_button_unchecked "Send a Coffee" gifting
- radio_button_unchecked Push notifications
- radio_button_unchecked Venue discovery
Phase 3 — Month 12–24
Community
- radio_button_unchecked Coffee invitations
- radio_button_unchecked Events board
- radio_button_unchecked Community challenges
- radio_button_unchecked Android + expansion
The Ask
$150K–$300K Pre-Seed
12–18 months to build, launch in Bali, and prove retention.
40%
Product development
15%
Merchant onboarding
10%
Legal & compliance
10%
Marketing & branding
15%
Operations
10%
Reserve
Milestones: 100–200 merchants • 10K–25K consumers • Break-even M18–24 • Series A ready